3 C’s ensure repeat attendees: Customer Satisfaction, Confirmation Mails & Customization

Repeat attendees can be the life blood of your event. A repeat attendee is the easiest way to increase your event numbers because they already trust you and so, they are the easy to convince. To ensure repeat attendees, you need to focus on Customer Satisfaction and Branding. Strong branding will make you memorable long after your event is complete while customer satisfaction encourages positive feeling towards you and your company and encourages your previous attendee to register for your new events.

To ensure customer satisfaction, you need to do more than select a great venue, delicious food and powerful speakers. You need to make sure that from the get-go the customer i.e. your potential attendee finds it easy to locate information about your event, register and pay for his registration. By going launching your event online and providing your attendee with a real time registration and payment facility and instant confirmations, you have already made great strides in ensuring your attendees satisfaction.

With EventAvenue as you online technology partner, you can now transform your customer relationship activities such as sending a Confirmation mail into a brand building opportunity. Every time an attendee for your event, EventAvenue automatically sends him an Auto-Confirmation mail within 30 seconds. By customizing this Auto-Confirmation Mail, you can hammer your company or event branding and ensure that you remain memorable long after the curtains fall.

The Benefits of Confirmation Mail:

• EventAvenue automatically sends the confirmation there is no additional effort on your part - no need to manually and individually create mails
• The attendee receives instant confirmation
• You don’t have to hire new or tie-up existing resources to send out confirmation mails
• A soft a record of the registration is saved on the system which you can access from anywhere, at anytime, through any PC with an internet connection

The Benefits of Customizing your Confirmation Mail:

• Increase awareness and recognition for your event and company
• Communicate and reinforce your organization’s image and reputation by creating a positive image in the minds of the
• Enhance customer loyalty
• Boost the level of customer service
• Build your event and company brand and ensure repeat attendees
• Best of all, you can customize the mail ahead of time… before the registration opens to minimize last minute running around

Despite all these benefits, customizing your confirmation mail may still seem like a needles headache. It does not have to be! EventAvenue provides you with two Auto-Confirmation mail format options - Standard and Customizable.

Standard Mail: The standard format requires absolutely no effort on your part. If you select this format, EventAvenue t will send auto the attendee a confirmation mail with a confirmation message and his registration details - registration details, group lists, agenda items and other fees, billing contact details and payment information.

Customization Mail: The Customizable Mail options allow you to modify EventAvenue’s standard mail format to suit your event requirements. There are three levels of customization:

• Event Branding: In this type of customization, you cannot adjust the mail format i.e. add or remove fields. You simply add your event branding to the mail by adding a header and/or footer.
• Simple Customization: In this type of customization, in addition to adding event branding with header and/or footer, you can adjust the mail format by removing one or more fields. The confirmation mail can have just the ‘Confirmation Message and Signature lines' or ‘Confirmation Message, Registration details and Signature lines'. The amount of information the mail contains depends on your requirements.
• Complex Customization: In this type of customization, you brand the mail with header and/or footer, remove unwanted fields and add new fields as per your requirements. For example: You can include all registration details, travel information, food preference details etc in the confirmation mail.

EventAvenue is a highly automated event management solution that helps you manage a number of tasks such as registration, sales, ticketing, invoicing, reporting etc. The ‘System Generated Auto-Confirmation Mail’ not only reduces your workload but also enhance your attendee’s registration experience and increases customer satisfaction. Moreover, by customizing your confirmation mail, you can transform your customer satisfaction activities into a banding exercise that will remind your attendee about your event and your organization long after the event is complete.