CEO - Sunil Sethi, Design Alliance, SVP (Head Lia Division) - LI & FUNG INDIA
	Sunil Sethi, connoisseur of Luxury & Lifestyle products (Made in India), set up Alliance Merchandising Company, a sourcing and buying agency in 1988. Over the years he has represented the world’s reputed & well known lifestyle stores and elite designers for their product development and buying out of India. To honour his contribution in the field of exports, he was awarded the Lifetime Achievement Award by Export Promotion Council for Handicrafts and Carpet Export Promotion Council. Sunil Sethi Design Alliance has made a significant contribution by taking Brand India and Indian Designers to the International markets in the field of Textiles, Handicrafts and Fashion. Currently Sunil is a part of Li & Fung, a multinational company with extensive global presence and operating a sourcing network with 70 offices across 40 countries.   For a detailed profile of Sunil Sethi, visit: www.sunilsethi.in
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