Why is a booking engine essential for any event?

7th March 2008

'If increasing numbers at the event is the name of the game then the best place to play is the internet.'

An event without a website and a booking engine is like a cricket match without the players that could turn your see-sawing match into a win.

Today, we live in a society where an ‘Online Culture’ reigns supreme. The internet has become a key component in running businesses, looking for information and even buying products and services. Therefore, any business looking to increase sales needs to go online to sell.

By going online, I'm not just refering to an event website where potential delegates can learn more about your event. I am talking about a complete online sales engine (event website with a booking engine) which will provide your delegates with event information and allow them to register and pay instantly, thereby, completing the entire sales process directly online.

Now, I’m sure you are thinking that in theory a complete online sales engine (event website+booking engine) will be beneficial. It will give me access to a large audience, close my sales instantly, increase attendance at my events and improve my profitability but at what cost? What type of investment is involved in building a booking engine for my event? What are the time factors involved? And, most importantly, is the cost justifiable?

Consider this:

• There are over 6,606,971,659 people online currently. Source: (www.internetworldstats.com)
• This number is expected to increase in the future, as the internet continues to gain popularity across the world.

Moreover, you do not have to build a booking engine, you can just sign up for an online event management solution like EventAvenue that will help you develop a website for your event, provide you with a booking engine and a range of highly automated online features and tools to manage your event directly online.

EventAvenue is an all-in-one online solution that works for you from your website and empowers you to manage your event from anywhere and at any time. Be it registration, sales, invoicing, CRM, accounting and reporting tasks; it can automatically handle almost all of your pre-event, on-site and post-event tasks easily, quickly and cost-effectively.

EventAvenue comes with an in-built multi-lingual, multi-currency payment gateway (booking engine). This will enable you to confirm bookings instantly and accept payments real time. EventAvenue’s has a wide range of payment options also ensures that you will also never loss a sale because of lack of payment option, – all major credit cards and 19 Indian, 20 Chinese and 3 Singaporean net banks, cash cards and mobile payment options. Moreover, EventAvenue offers its event organizers a range of convenient payout options – weekly, monthly or threshold limit. To know more about EventAvenue Click Here.