Use Your Event Website to Boost Event Attendance

Communicating with people from different parts of the country or even the world is no longer a long and time consuming task. Thanks to the internet, you can now communicate to thousands of people scattered across the globe with a simple click of a button. This advancement in technology makes promoting your event on a global basis an easy task.

Another effective way to promote your event is through your event website. Today, a majority of people are Net Savvy and they rely on the internet (i.e websites) as their primary source of information. A savvy event organizer should not miss out on the opportunity to promote their event using this inexpensive medium. 

Here are some ways to increase attendance at your event with the help of your websites:

Website: The most important

• If you haven’t created a website for your event, you need to create a visually appealing one.
• Ensure that your content is clear, up-to-date and relevant. Website users scan pages so don’t use long sentences and paragraphs, highlight key words and use descriptive headings.
• Make it easy for interested parties to register by including Register Now buttons of all pages.
• Add your website address on all sales, marketing and communication material. This serves a double purpose as it not help you promote your market your event and your website but also reach out to delegates who are interested but can’t spare the time to come down to your office for details.

Search Engines: How to create a strong online presence

The internet is a big place and delegates need to be able to find your website easily. The best way to achieve this is to optimize your content to make it attractive to search engine. Here are some steps you can take to ensure your website ranks high on the search engine: 

• Keep content relevant
• Use descriptive keyword phrases
• Add ‘alt’ tags to graphics
• Add a ‘sitemap’ webpage

Invitations, Newsletters and Emails: Draw attention to your website

Promote your event and encourage attendance by designing and sending potential delegates an online invitation, a newsletter or an email. This is an inexpensive method of advertising and marketing your event. Make sure that it includes

• Design and Branding: Ensure that the design reflects the website look and feel
• Event Summary: Include a short summary about the event with links to relevant content pages
• Event Details: Include all relevant information like event location, cost, date, time
• Simplify Booking Process: Add a ‘Book Now’ button to the invitation, newsletter or email with a link to the registration page.
• Delegate Marketing: Include a ‘Tell a friend’ link in your communication and get your delegates to market your event for you.

Registration and Payment: Make it Simple

The more complicated the registration and payment process, less inclined is the delegate to register. So, keep the registration and payment process short and simple.

• Offer an online registration form on your website. Ask only ask for essential information - remember, users have a very short attention span.
• Offer an online payment option. Include a security certificate or your privacy policy to reassure them of their data security.