October 2, 2009 - Mumbai, India.

EventAvenue is pleased to announce that ItzCash Card is now live. The addition of this new payment option will help you reach out to those sections of Indian public who do not own a credit card, debit card or a net banking account. It will also enable you to capture those audiences who are not comfortable using credit cards, debit cards and/or net bank accounts to pay online. ItzCash is the solution to these sales hampering problems.

ItzCash is India's first multi-purpose 'Easy to Acquire & Use' prepaid card. It is a unique and smart payment instrument available for Indian consumer that facilitates safe and convenient online payment. It enables consumers to perform a variety of transactions like shopping, travel booking, mobile top-ups, utility bill payment, entertainment booking, book subscriptions, gaming etc easily and securely. Anyone can purchase an Itz Cash Card and begin transacting online.

Mr. Vishwas Patel, CEO, Avenues said, "We at Avenues strive to provide you with the latest and best of payment options available. We now offer you - all major Credit Cards, debit cards from 15+ prominent Indian banks, 30+ Indian net banking options and now yet another popular payment option - Itz Cash Cards. Itz Cash is a popular payment mode amongst Indian consumers and I am confident that you will profit from this latest payment addition."