Attracting attention for your event is not easy, unless of course, you are organizing a concert for a popular rock star with his own fan following. Difficulties arise due to due to the amount of clutter that you have to wade through. At any point in time, every communication medium from newspapers to TV is promoting hundreds of ads for different products and services, out of which many are event ads. This advertising congestion makes gaining the attention of the viewer aka your target audience extremely difficult. Most of the time, you have to place ads on multiple mediums, then cross your fingers and hope for the best. Worse, there is no way to track whether or not your ad ‘hit' the mark until after the event.

Depressing, isn’t?

The good news is that while you cannot eliminate mediums such as print, radio and TV, you can reduce the impact and size of your marketing and advertising budget by adopting free, effective and global communication mediums such as YouTube.

YouTube, a free and highly popular video sharing service, is the 3rd most popular website on the internet. This service is cost effective (the only cost you incur is creating a video, which today, can be made with your mobile camera) and highly interactive (communicate with potential attendees pre-event). By posting a video on YouTube, you can attract global attention for your event.

Like any other medium, there are pros and cons to using YouTube to market your event. Summarized below for your perusal are the pros and cons of using YouTube:

Pros to YouTube

	YouTube is the 3rd most-visited website on the internet according to onlinemarketing-trends.com and alexa.com. A staggering 2 billion plus visitors visits YouTube every day, spending a minimum of 15 minutes on the website. This means that if you post a video on YouTube, your audience reach is ENORMOUS.
	Free! YouTube is absolutely free and available to everyone. All you have to do is set up an account, create and u
	pload your videos. Anyone, anywhere in the world will be able to watch your video and post comments.
	Easy-to-Use! YouTube is simple and easy to use. Log into your account, click on the upload video tab, enter tags, enter a video title and your done.
	Creating a video does not have to be an expensive activity involving professional video cameras, lighting and actors. You can create an event video using a handy camera or even a mobile camera. The only thing you have to remember that your video cannot be over 100 MB or 10 minutes long.
	Google Listing! When you post a video on YouTube, you are listed high up on Google’s search engine results pages.
	Finally but importantly, YouTube can increase traffic to your website almost immediately. Of course, you video has to be interesting and correctly tagged. A dull video or an incorrectly tagged video will not generate many viewers or the right kind of viewers.

Cons to YouTube

	If you don’t title and tag your video properly, your potential audience won’t find it easily or at all..
	YouTube compresses files so; it may not display precisely how you want it to on the website.
	If you are organizing a film premier, you need to remember that YouTube does not allow any video that portrays graphic sex and violence. So, keep the movie trailer intriguing but clean.

As you can see, there are many advantages and few disadvantages to using YouTube to marketing your event. So, if you are looking for an inexpensive way to electrify your event's marketing campaign, YouTube is definitely the way to go.