Not everyone reads newspapers, watches TV or has access to the internet. However, in India, every third person owns a mobile phone.

Currently there are 370 million mobile users in India and this number is rapidly increasing every month (growth rate: 8 million new users per month). The mobile market has the largest customer base, bigger than the internet and even bigger than the television-viewing base. Moreover, since these customers never leave their homes without their phones, you can reach them at anytime and anywhere. (Fact: Many people go weeks without checking their email; practically everyone checks their messages within minutes of their mobile beeping.) By choosing to advertise via mobile, you expand your event target market to include this huge new customer base.

What is Mobile Advertising? Mobile Advertising is a form of advertising via mobile phones or other mobile devices. It is a subset of mobile marketing. With mobile advertising, you can send your target audiences persuasive message by an identified sponsor. There are several types of mobile ads such as Banner ads, SMS ads, MMS ads etc. It is an excellent way to connect to your target audience in an effective manner.

The Benefits of Mobile Advertising

	Wide Reach: There are millions of mobile users in India and even more around the world. With the addition of over 8 million mobile phone users per month, the reach of the mobile device as a communication and advertising medium is expanding rapidly.
	Instant Communication: Creating and executing mobile campaigns is relatively easy. It is possible to deliver advertising messages to recipients in seconds. It is an excellent method of informing your target market about your event and sending out last minute event reminders.
	Anytime and Anywhere: Unlike emails that users may or may not read, SMS messages 99% percent of the time reach and are read by their intended audience. People never leave their homes without their phones. Therefore, no matter where the attendee is when you send the message, he will receive your message. This is a more effective way to communicate with your potential event audience.
	Eco-friendly: The entire process from advertising to payment takes place directly online. This eliminates paper and other admin costs.
	Interactive: Mobile Advertising is an extremely interactive form of advertising where each persuasive message encourages potential attendees to take different steps such as call to register or SMS if interested in knowing more.
	Effectiveness: Mobile Advertising is more effective than traditional promotional methods such as direct mail. The average SMS response rate is 15% v/s 3.5% for traditional methods.

In short, by using mobile advertising as one of your advertising methods, you can connect to your intended audiences easily and effectively.