People are social beings and events are an opportunity to socialize. People love the idea of getting together with contemporaries and discussing ideas, learning about the latest trends and technology, debating strategy and more. But for them to arrive at your event, they first need to know it exists. There are many ways to build event awareness from putting ads in newspapers to running TVC campaigns. One of the most effective methods of raising awareness, which will increase event attendance numbers, is by marketing using social media.

Today, majority of people are online especially those between the age group of 15 to 40. To these individuals socializing on social media websites i.e. social networking is not just a fad, a trend or a phase, it just a part life. You go to school, you go to work, you party and you social network. Studies conducted by research organizations indicate that an average individual spends min. 5 hours a week online – socializing, searching for information and purchasing items and services. These facts mean that if you truly want to get the word out about your event, it has become crucial for you need to market and advertise for your event on social networking sites. For example, posting an event blog or starting a thread on Twitter etc.

EventAvenue, your online event management solution has integrated social networking tools like - FaceBook, Twitter, LinkedIn, Meetup, etc. to its multiple modules to make it easier for you to social media market. If you have an account on any of the above-mentioned sites, it is a simple process to configure your event registration page to your social media account. This will allow you to post information about your event on your social media accounts, thus attracting the attention of the millions who visit such sites daily. (FaceBook alone has 500 million user base). It also provides attendees with a forum to discuss the event and get to know fellow attendees before they have enter your venue doors. This helps foster a sense of community.

EventAvenue has also added tools such as Map and Weather Forecast to help you provide registrants with better directions and information of the climate of the venue.



To summarize, today when a visitor comes to a website, he not only expects to learn more about the event and register; he wants to voice his opinions, inform his friends about his plans and more. EventAvenue helps you meet visitor expectation easily by providing you with a range of social media tools that will help you and your attendees communicate with each other more easily. These tools will also help you raise awareness levels about your event, which in turn can help increase attendance numbers.