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The Significance of Online Surveys in Event Management  

Since prevention is better than cure, Event Managers must conduct online surveys before an event to collect views, suggestions and feedback from potential attendees. By analyzing the data collected through these surveys, you can decide on a future course of action that will ensure the success of your event. In fact, well planned online surveys can deliver maximum results at minimum cost. You will no longer see rows of empty seats on the big day itself. Online surveys can help you identify the target audience for your event and the expectations of potential attendees. Moreover, you can also conduct post-event surveys to collect feedback and be better prepared for future events.

EventAvenue, India’s leading event registration solution, offers Event Managers an integrated ‘Survey’ feature that enables you to conduct online surveys conveniently and efficiently. This value addition is specially designed to ease the lives of Event Managers irrespective of the type of event.  To achieve this goal, EventAvenue  enables you to collect information, analyze data and compile reports quickly and easily. You will no longer take weeks to design a survey, send it via emails, collect feedback data and compile the information in the required format.  In fact, it will take you just a few hours to create, customize and send comprehensive surveys to your potential attendees with this ‘Survey’ feature. This is only possible because of the flexible and automotive nature of the EventAvenue solution.

Customizing Your Online Surveys with EventAvenue
Our ‘Survey’ feature provides you with a standard template that can be easily customized to suit your needs. You can also access a range of online customization tools that allow you to add questions, modify the look and feel as well as the existing nomenclature in the questionnaire template.
For example, an Event Manager of a medical conference can configure the template to display ‘Dr.’ as the prefix for the names of all individuals to whom the survey is sent. If the brand colours of your client are Blue and White, you can change the questionnaire’s background to match these colours. You can even add a logo or image, if required.
When the questions or sections on the standard questionnaire do not collect all the information required, you have the option of adding sections to the questionnaire. Please add relevant questions  in the survey to obtain the best results. You can add these questions in various formats such as text boxes, multiple-choice responses and basic check boxes.

Report Generation and Data Analysis
Once you have received replies from your participants, you can use EventAvenue's automatic report generation feature to compile your survey result. You can then use this result to analyze and compare why one registration type was more successful than another. This will help you target your attendees and exhibitors more effectively in the future.

Conclusion
EventAvenue is truly a one-stop solution for almost all the issues you face as an Event Manager. Its innovative ‘Survey’ feature helps you collect relevant information from potential attendees well before the event. You can even conduct post-event surveys to help you in organizing future events. Conducting online surveys with EventAvenue can significantly increase the attendance at your event and make it a grand success!

 
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